This week while spending some time with a good friend, they asked me, "how exactly do you make money with your photography?"
Its a question I've heard countless times, and a questioning any artist can certainly relate too. I chose to give a simple explanation vs. the complex one which is that as a photographer I deliver value to my clients by helping them realize their creative vision through the creation of content like photos, videos, and art! While it sounds a bit cliche, its certainly the truth. The complex answer dives a bit deeper into the subject. In my experience, especially initially, trying to make money in the photography world can be disorienting to say the least!
In the early stages of a photographer's career, it seems necessary to compete based on price, and is necessary to a degree, however this creates a vicious cycle. Consumers in the industry are being taught to chase low bids and this isn't always in the best interest of the consumer or the industry.
What matters more than price? Trust, Value, & Communication!!!
As a entrepreneur, MBA grad, once broke college kid I can certainly appreciate the practicality of seeking the lowest price for something, but whats truly more important is the relationship you have with the artist thats providing you the service. When there is a solid relationship & strong communication, trust, and value can strike a balance and give the desired results to everyone involved. Artists must start consistently communicating their abilities to their clients. Current inconsistency in the industry has caused clients to feel unsure of what they will receive for their money.