Whether it's a blog, a website, or any plain old brick and mortar business you have to market your brand and product. Well, this is assuming your goal is to grow, improve, and to keep kicking a** in your business. For those who would like to do that we live in an amazing time! The once slow trickle of information now has transformed, seemingly overnight, into rapids flowing through a number of connected channels. This is the internet we know today. Those channels include information powerhouses like Google, Facebook, Twitter, and numerous others, all of which act as a sort of levee for a vast river of information that could never be handled otherwise.
Being on the calm end of the levee (in the internet's case being on the receiving end of social media) is a easy enjoyable state for most, where one can wonder and view content on social media-autopilot, but what happens when one must brave the unmanaged side of the river. For example, when trying to get the word out there about one's particular brand, service, or product. It can be overwhelming trying to compete with the rapids made up of other pieces of information, including your competitors. While it may seem like a daunting task, there is a way to do it gracefully. Just like the formation of the Grand Canyon, it just takes time and consistency. Now you are probably saying, HELLO!, yelling at me through your computer screen because you know this isn't exactly an easy task. In my defense, I didn't say it would be easy, I said you could do it!
Now that you've figured out that you're awesome and want to do something difficult, something that not a lot of people can execute well or at all.. we can focus on what you'll need to accomplish your mission, and get feeling like you're back in the lazy river. "Victory loves preparation", (movie quote - famous guy), one of my favorites quotes, actually from the movie "The Mechanic" but that's besides the point, point is if you prepare for taking on these rapids it will be a breeze! There are several tools that you need to focus greatly on to make your marketing efforts more effective with less effort. Workflows & Content Management Systems are extremely helpful and will make your life much easier when on your marketing mission. CMS platforms allow you to develop, market, manage, organize, & even monetize your product, service, or brand all in one place. With built in marketing tips, social-post templates, and many more handy tools, CMS platforms (like WIX) are allowing individuals to perform the tasks that used to require an entire marketing team. The reason why so much more can be done with so much less time now is because work-flows have improved exponentially. A great example is how a post or blog developed on WIX can be shared over all major media platforms with the ease of a few clicks. You can also create a beautiful website that has a boutique feel in a matter of minutes through their stunning templates, fonts, and color schemes.
The key when using one of these CMS platforms is educating yourself with as many sources as possible, from the tips on the website itself (which are extremely helpful), to Youtube vides, and reviews. This will ensure you get exactly what you need when building your website or blog. In addition the sharper these skills are the more successful you will be at capturing your audience and their attention. Remember preparation, work-flow, and research are your best friends.
Best,
MJP
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