More video, more engagement!

It may come as no surprise but consumption of mobile video via smartphones has increased exponentially in recent years. The total consumption of mobile video has increased by 10 million daily viewing minutes across the globe over the last two years according to the Internet Trends Report 2018. The fact is that consumers want the most information for the least amount of their time, that said quality still counts. A produced video not only allows marketers to deliver more information to their audiences in less time, but also to drive engagement

43% of B2C marketers say pre-produced video is the most successful type of content for marketing purposes.


We know algorithms like the one Facebook uses to decide what user content to post on news-feeds, largely favor video. This is because social media platforms know that their users want more video content. In a 2018 survey by HubSpot, 54% of consumers reported they wanted to see more video content from a brand or business they support. Consumers also want to see their favorite companies or people go live! When it comes to a brand's audience they will engage more if they see it go live! If going live seems intimidating start with pre-produced video, that video will still get more engagement than text and image posts!