5 Useful Social Media Hacks for Small Businesses

Updated: Jul 27, 2019

Today's businesses rely on marketing now more than ever to ensure the success of their products or services. Effective marketing is imperative in the success of small businesses especially. More consumers are ordering products and booking services conveniently from their phone screen and this has big implications for small business owners. While most small business owners know the importance of marketing in the social media arena, not as many know how to do so effectively.

For those unfamiliar with using social media as marketing platforms it can be rather intimidating, however what's often more tricky than learning the in/outs of various platforms is learning to post content strategically & consistently. Timely content that will send the right message while increasing engagement with the target audience. Thats where hacking can help, in this case hacking is simply manipulation of an existing process to produce desired results. This post is all about those workflow hacks that you can use in conjunction with your various social media channels to market even more effectively!

The Hacks

1. Get Strategic with your timing

Even when marketers know about a particular platform’s complex algorithm (which decides if the post should be shown to the masses or not) they don’t always know how to get it on their side. While the algorithm is far too complicated to understand fully it is a widely accepted fact that most of these algorithms rely mainly on the results of your post when exposed to a small sample of your friends. As soon as content is posted the social media channel exposes the post to a small fraction of a person's social media friends. This means its safe to assume the more people that are online and active when posting the better. My friends over at CoS